Some critics have pointed out that software companies have offered this kind of thing before, and users didn’t exactly embrace them. (People still joke about Clippy, the digital assistant that we included in Microsoft Office and later dropped.) Why will people use agents?
- The answer is that they’ll be dramatically better. You’ll be able to have nuanced conversations with them. They will be much more personalized, and they won’t be limited to relatively simple tasks like writing a letter. Clippy has as much in common with agents as a rotary phone has with a mobile device.
- An agent will be able to help you with all your activities if you want it to. With permission to follow your online interactions and real-world locations, it will develop a powerful understanding of the people, places, and activities you engage in. It will get your personal and work relationships, hobbies, preferences, and schedule. You’ll choose how and when it steps in to help with something or ask you to make a decision.

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