DIGITAL MARKETING BUSINESS MODELS

From the last section we learnt how reduction of transaction costs across the value chain has helped create the new digitized value chain. We are aware that a product or service sold on any digital platform provides some additional value due to which customers prefer to buy from these new channels. We term this congregation of unique elements as ‘value elements.’ In this section, we would be gaining an understanding of these key digital value elements, their drivers, and how digital marketing business models are developed and deployed.