Digital marketing is gradually spreading its tentacles and developing a critical space for itself across the marketing ecosystem. Be it the traditional corporate marketing division and marketing agencies or the newly growing tribe of internal digital marketing teams and outsourced cloud-based marketing platforms, all of them are now leaning to digital marketing experts to propel an organization-wide change. In the following sections, we will look at the impact of these changing digital imperatives from a people perspective and the type of opportunities it is opening up for students and professionals across India.
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