The second factor in SEO is the link. The links coming into your website are indicators of your credibility and trust. When a website links to your website, it is because they are recommending your content, citing you as a source, or providing your information to their audience. Really, just think of the last time you linked to something. It probably served some purpose of recommending content to others.
Links serve many purposes because they are the fundamental building blocks of the Internet. WWW stands for “World Wide Web,” which refers to the web of links that connect everything online. For starters, links make your website discoverable. While you can submit a new website to Google, Google also states that they prefer to find a website through their spiders and having links to your website enables this to happen. Second, links give you credibility. When someone links to you, it is because they are recommending something relevant. Third, links provide visitors. When links to your site are in the content of another site, people click on those links and are immediately transported to your page!
Leave a Reply