In larger organizations, the content is developed by the marketing team, and they rarely, if ever deal with the technical aspects of running the website. The larger the organization, the less marketing manages or influences website architecture or technical challenges. This means that the marketing team needs to build influence with those who manage the technical aspects of the website to make changes that can increase search engine compliance, crawling, or optimization.
Conversely, in smaller organizations, the management of the website is integral to the marketing team, website manager, or owner. Thus, the responsibility for managing all areas of SEO increases dramatically. Not simply limited to creating content for rankings, the owner or manager must also ensure that the architecture of the website is developed properly, the server settings enhance crawlability, and that considerations are made for managing search engines and their requirements.
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