Information Needs of Different Levels of Management:

Top level, Middle level, Operational level
Unstructured problems.
Decisions are based on situations not/rarely handled in the past.
Decision-making variable not clearly defined.
Semi structured/structured problems.
Decisions on regular issues.
Decisions on tactical issues.
Structured problems
Structured decision-making
Decision-making on the basis of set rules
Strategic information from within the organization and outside.
Information about likely scenarios. Information that can be analyzed in different ways.
Exception reports
Regular summarized reports.
Information that can be drilled deeper for insight.
Information to help find out exceptions so that they can be reported to top management
Operational information
Rule based information, guidelines, handbook level information
A manager at the top level who is deciding on the location of a new factory of the
organization has strategic consideration like the labor costs of the location, proximity of the
location to the market and long-term growth prospects in mind. He/she is not bothered about the
shop floor level operational details like the reason for absence of a worker. He/she will have a
strategic view and would need only such information that helps him to take correct decisions.
Information is only a resource to him if it can help him to improve the quality of his strategic
decision- making. Similarly for other tiers, information is only a resource if one can derive
value from it

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