In the first two parts of this chapter, we showcased a basic understanding of the factors to be considered by any firm while developing a strategy for digital. In this section, we would use the concepts developed on digital business structures, competency alignment, STP2.0, and the 8 Ps to look at how firms can create a digital marketing implementation strategy for their needs depending upon their digital state and presence of products across the product lifecycle.
It should be noted here, that this is the last part of the two chapters on digital marketing strategy development and we have till now covered most of the inputs we need to develop a digital marketing strategy roadmap. The next chapter would take on the concepts of digital marketing strategy shared here to develop digital marketing planning, operations, and set-up. Understanding this part and its applications is thus crucial for marketers and students as it will form the base for the rest of the planning and implementation-related chapters.
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