Redirects are helpful and are overlooked many times in important transitions. Many businesses redesign their websites and go live with a completely new website and website structure yet forget to add redirects. In forgetting this, they lose the rankings of their old pages and quickly lose visitors to the website.
When a website is redesigned and the URLs of directories and pages change, a redirect maintains the old URL in the rankings and forwards both visitors and search engines to the new versions of the website’s pages. There are many types of redirects, but two are used more than others. A 301 redirect is considered a permanent redirect (or change of URL address) and is usually recommended. A 302 redirect is a temporary redirect and can be used in some cases.
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