Author: workhouse123

Electronic payment systems as a field of study have become important with the recent rise in e-commerce activities taking place on the internet to help conduct faster, secure, and large-scale payments successfully. An electronic payment system, by definition, is a mode of payment that facilitates acceptance of electronic payment primarily for commercial transactions over the…

In the previous part, we studied key digital revenue generation models and how customer loyalty management is advancing to Loyalty 3.0. We then looked at the rise of relationship marketing through the stages of customer Loyalty Ladder and how we can continuously engage with customers through the DRIP model and advocate marketing. In this second…

With an understanding of the ladder of customer loyalty, in this last section on digital revenue management, we would take a deeper look into who the advocates are and how loyal customers can be turned to brand advocates whose interactions can lead to new revenues through positive word-of-mouth and proactive reach-out to communities they are…

With an understanding of how loyalty management as a function is shifting in the digital era, in this section, we shall look at the emergence of relationship marketing and how firms need to convert loyalists into advocates to further their cause of increased revenues and customer satisfaction. Relationship marketing as a concept was shared by…

Digital Revenue Generation Models As discussed earlier in Chapter 5, section titled, ‘Offering Mix for Digital,’ firms deploying digital marketing typically fall in one of the five product-service states. For a company in any of these five states, it is crucial that they earn revenue on the digital platform be it a pure play offline product…