Author: workhouse123
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Impact of Networks on Digital Marketing
With different types of dependencies and value-based outcomes based on the kind of network effect involved in any particular case, the impact on how network effects are utilized by various sectors, has a profound impact on their growth. With social channels and networks being a key component of the growth and perpetuity of major digital…
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Growth of Interactive Platforms
With an understanding of the transition from Brick and Mortar to Bricks and Clicks model, it is important to know the meaning of the term “interactive” which is one of the key terms most often used in digital marketing to differentiate products and services across traditional versus online platforms. Interactive by definition implies any medium which…
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FACTORS IMPACTING DIGITAL MARKETPLACE
In the last chapter, we learnt about the evolution of digital marketing and the underlying technology frameworks responsible for the growth of multiple digital marketing models on the internet platform. In this chapter, we will underline key marketplace factors behind the development of digital marketing, how value chains get revised, and the impact of digital…
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IGITAL MARKETING FRAMEWORK
In sections 1 and 2, we looked at the evolution of marketing and the basics of digital marketing as a field of study. With Section 3, we understood the key underlying technologies behind internet marketing and how internet has reshaped business interactions across the ecosystem and the challenges it poses for implementation. In this last…
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INTERNET MARKETING: UNDERLYING TECHNOLOGY AND FRAMEWORKS
As we discussed in the initial section, internet by definition is a global system of interconnected computer networks where millions of private, public, academic, business, and government networks worldwide connect with each other to share massive amounts of information, resources, and services. Intranet and extranets, which have similar functionality and set-up as internet, are concepts…
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Emergence of Digital Marketing as a Tool
Why has digital become so important and prominent lately and how does it matter to practitioners of marketing? To understand and appreciate the rapid rise of digital marketing over its preceding concepts, it would help to gain an understanding of how the marketing function has changed over the years in terms of the most important…
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DIGITAL MARKETING: AN INTRODUCTION
As seen in the Digital Transformation Model (Fig. 1.3), the extent of technologies and collaborations across digital marketing are much more pronounced than all the other e-concepts put together which outlines the essential difference and its rising prominence. The definition of digital marketing according to IDM (Institute of Direct and Digital Marketing) includes ‘the management and…
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What is k in chemical kinetics?
The specific rate constant (k) is the proportionality constant relating the rate of the reaction to the concentrations of reactants. The rate law and the specific rate constant for any chemical reaction must be determined experimentally
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What is the Z in chemical kinetics?
Where Z is the frequency factor (frequency of collisions) and ⍴ is the steric factor (deals with orientation of molecules). The value of A must be determined experimentally since it assumes different values for different reactions. It is also dependent on the temperature at which the reaction is taking place.
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Who is the father of chemical kinetics?
However Ludwing Fredinand Wilhelmy was considered as the father of chemical kinetics as he was the first who studied the rate of inversion.