Category: Content Marketing

The properties of cement concrete are as follows:

MATT: So, that leads us into how to develop cross‐platform content strategies, which is a huge issue when you’re launching a new product. Launching a New Product Across Multiple Platforms GREG: Well, it turns out, Matt, that you and I have both been involved in a launch, but we don’t think we were working on…

In the fourth step of the old content marketing planning process, I asked budding content marketers, “How will you structure and manage your operations to activate your plans?” I answered my rhetorical question about “process” by urging them to create “an operational plan that enables your team or department to function as a media company.”…

In response to the pandemic, 70 percent of B2B and 63 percent of B2C marketers changed their targeting/messaging strategy. Ironically, this wasn’t even one of the steps in the content marketing planning process a couple of years ago. As I explained in Chapter 1, strategy has also been “the elephant in the room” for digital marketing…

According to the Content Marketing Institute’s Video & Visual Storytelling Survey, which was published November 10, 2021, 83 percent of marketers say video has become more important in the last two years. Videos were always a powerful tool in the storytelling arsenal. But maybe it’s time to reexamine our content marketing matrix. What is a…

In the pre‐pandemic era, the first step in the content marketing planning process was to define your purpose and set your goals. (I know because I’ve taught courses on the five core elements that belong in an effective or successful content marketing plan.) But this approach often led many of the least successful content marketers…

So, what happened next? CMI and MarketingProfs fielded their annual survey during the summer of 2020. They found: “Content marketers are resilient. Most have met the challenges of the pandemic head‐on.” The found the following responses to the pandemic: In other words, both B2B and B2C marketers totally overhauled the process for creating a content…

Even in the digital marketing industry, which prides itself on agility and adaptability, the escalating menace of the novel coronavirus pandemic was something very different. Collectively, we’re pretty adept at devising new strategies and tactics when Google or Facebook rolls out a major algorithmic update. So, we were fairly well prepared to respond quickly and…

Although content marketing has evolved significantly over the past decade, our ideas of organizational structure have mutated rapidly since March 11, 2020, when working remotely taught all of us that “work is what you do, not where you do it.” In the “blended working future,” we’ll still need systems that outline how certain activities are…

You will also want to understand why video content has become so important. The reason is obvious: video now plays an increasingly important role in our daily lives. In July 2019, the Google/Insight Strategy Group asked 12,000 people worldwide why they had watched what they watched in the last 24 hours. In March 2020, Think…