Category: Facebook Marketing

After you set up your Facebook Page, you can start promoting it to your existing customers to build an engaged Facebook community. But first, you must prepare your Facebook Page for those new visitors! Begin by publishing informative, relevant content that keeps your fans engaged, which can eventually lead to increased sales, subscriptions, or other…

IN THIS CHAPTER  Using other online media to drive fans to your Facebook Page  Promoting your Facebook Page offline  Considering an Instagram marketing plan

Should you pay to play on Facebook? Many brands are asking this very question. Because of fairly frequent changes to Facebook’s algorithm, fewer fans are seeing your Facebook posts in their news feeds. If you’re trying organic methods for growing your fans and interactions (for example, viral or more visual content) and those methods aren’t panning…

in this chp  Paying to reach more people  Choosing specific people to target  Understanding if advertising is working for you

Many brands set up a Facebook account without any idea of what to do with it. Just like with a blog, website, or even a Twitter account, you have to have a plan. To just randomly post topics and hope they stick will lead to inconsistency and confusion.  Facebook is constantly changing the rules for…

IN THIS CHAPTER  Planning a Facebook content strategy  Coming up with shareable content  Creating a community with groups

One step you shouldn’t overlook in your Facebook marketing campaign is to like other brands, even competing brands. Many people are afraid to like competitors because they feel they’ll lose community to someone else. This fear isn’t founded at all. People who like brands on Facebook like many different brands, even if some are similar.…

The most important aspect of having a Facebook page isn’t compelling About information or the perfect timeline cover photo. Instead, it’s the community of people who will become your biggest advocates. If you’re like most brands, you want to have as many people interacting on your wall as possible. Before you begin inviting folks to…

You have the option to have a custom username for your brand’s page, which also serves as its custom URL. A recognizable username means better search engine optimization, and people are more likely to remember this name over an address featuring a lot of random numbers and letters. To create your custom username, follow these…

Your About section, the spot where you share a brief story or description about your brand, is essentially your business profile. You should be able to tell people what your brand is about while not overwhelming them with details. It’s located on the bottom left of your page, and you can edit it directly by…