Category: Facebook Marketing

Facebook allows you to have a detailed look at the activity on your brand’s page with several administrative features. In this section, we discuss two of the most important links that appear in the left sidebar: Settings and Insights. Both of these sections are chock-full of the information needed to provide your Facebook community with…

If you went through the steps in the preceding sections, your Facebook timeline is pretty much set up except for a little tweaking. From here, you can do the following:  Don’t go overboard with the bells and whistles. When you have too many items added to your timeline, your brand’s account becomes too cluttered and…

Your next step is to choose your cover photo. This is the large background photo appearing at the top of your timeline (refer to Figure 1-1) and the first thing people will see when landing on your brand’s page. Your cover photo is more than just a picture; it’s a representation of your brand. You have…

Setting up your timeline is simple and can take as little or as much time as you want, depending on how many bells and whistles you add to your profile. Because the timeline is so visual, it’s the perfect opportunity for you to share your company’s story. In fact, with your timeline, you can go…

A Facebook page has several components, which you’ll want to be familiar with before launching your own page:

You may think you know Facebook pretty well because you have a personal account, but Facebook pages for brands and your Facebook profile have major differences. Facebook pages have to follow specific rules to avoid coming across as overly spammy. The purpose of the Facebook page is simple: to promote a brand. The goal of…

People who like, or give a thumbs-up to, a brand on Facebook are more likely to buy from that brand. But they’re not liking you to buy from you. They’re liking you to find out more about you and to receive updates and news regarding products and services. They may have had a positive experience with the brand and want…

 Using Facebook pages  Setting up your Facebook presence  Using Facebook events