Category: Mobile Marketing

When it comes to mobile management and control, things are in flux, and there is a lot to know. In general, mobile marketing can be a great way to learn about your potential customers and drive conversion in online and offline scenarios. Most types of digital marketing have their own unique types of measurement and…

Like desktop ad strategies, mobile ad strategies can run the gamut from very simple to very intricate. Also, it is important to acknowledge that not all ad strategies need to be mobile or desktop‐specific—in fact, they often shouldn’t be. If you have a responsive design website, for example, you may not need to create separate…

Mobile advertising is one of the most straight forward mobile marketing channels for people who are new to mobile because the basic concept does not change much between mobile and traditional variations of the channel. In mobile advertising, you purchase different types of ads like banners, text ads, or sponsorships, and you pay for either…

With all of the mobile options in marketing, and all of the traditional marketing channels that they can support, channel management within mobile marketing can build up and get complex pretty quickly. Channel management in mobile marketing is most often determined based on the most dynamic and lucrative mobile channel that is in the marketing mix.…

Now that you know the basics of mobile technology, you need to think about your potential customers and determine how and where you will have success getting their attention with your marketing message. Knowing who your users are and where they spend their digital time will be helpful for reaching the best possible mobile customers.…

Mobile marketing efforts must also follow the same rules and regulations as other types of digital marketing, including the U.S. Canned SPAM Act and Canadian Anti‐Spam Legislation (CASL), EU General Data Protection Regulation (GDPR), U.S. Children’s Online Privacy Protection Act (COPPA), and others. In the United States, the Federal Communications Commission (FCC) and the Federal Trade…

Mobile marketing can be defined as any type of marketing or brand engagement that is consumed on a mobile device. This may seem simple, but it can actually be a bit wide‐ranging because embedded in the concept is the idea that you as a marketer will “know” how or where your digital marketing message will…