Category: Search Engine Optimization

Google SEO in a nutshell Google SEO is the series of steps you take to tweak your site for higher rankings in Google search results. When someone searches a keyword or phrase on Google, they get a list of results that Google considers the best solution to their needs.

The primary result of gaining higher rankings is increased visitors to your website from the search engines. While rankings may show results of optimization, increased visits show that you have chosen the right words and phrases and that your marketing is influencing people to click on your results! Any SEO should be first measured by…

Measuring and reporting the results of SEO efforts has grown over the years. I know a few SEO practitioners who maintain that their only job is to get rankings and nothing more! I simply cannot accept that. One of the goals of SEO is to gain rankings, of course. But the natural result of those…

Occasionally there is a major shift or technology applied to the algorithm. It may be an addition to the current algorithm or a replacement. These major algorithm shifts create dynamic changes in the rankings and are tracked by many SEO professionals. Evaluating these major updates over the years enables people to see where the trend…

Things change all of the time” is what I hear people say about search engines. And it’s true! The algorithm is the foundation of the rankings, and it is updated more frequently than many people realize, as Google makes many daily changes to the algorithm. However, the competencies outlined in this book are central to…

Another important attribute to include in the code of your pages is the Language attribute. If you have multiple versions of your site for different countries or languages, this attribute enables search engines to classify and present the searcher with the most relevant version of your page based on their country and language. The hreflang attribute looks like…

An increasingly vital factor in optimization is the speed of the website. Decreasing the load time of a page makes impatient people very happy, especially when they are using a mobile device. Google has created Core Web Vitals as measurements for response times and speed of your website. Core Web Vitals measures three aspects of Page Speed:…

There are two types of sitemaps recommended for a website. The first is for humans, as it is useful to find a clear layout and directory of pages. You might see this kind of sitemap as part of a 404‐error page to help people find the content they need; 404 is a server code for…

Redirects are helpful and are overlooked many times in important transitions. Many businesses redesign their websites and go live with a completely new website and website structure yet forget to add redirects. In forgetting this, they lose the rankings of their old pages and quickly lose visitors to the website. When a website is redesigned and…

Redirects are helpful and are overlooked many times in important transitions. Many businesses redesign their websites and go live with a completely new website and website structure yet forget to add redirects. In forgetting this, they lose the rankings of their old pages and quickly lose visitors to the website. When a website is redesigned and…