Category: Search Engine Optimization

Optimize SERP Factors  The search engine results page is the first thing that potential visitors will see about your website. This is where you present your best information and persuade them to click! The most important element is the Page Title. It is presented in the SERP in big, blue letters, and is most likely the…

I’ve noticed an interesting trend in SEO courses. Instructors and videos teach about the importance of keywords but then leave out one of the most important factors, which is also one of the most asked questions, “How do I integrate keywords into the page content?” Let’s start by looking back at the search results because…

Keyword research tools are prevalent online, and there are many choices. You can start as simple as talking to customers or subscribing to keyword research tools and SEO management software. Most SEO tools and software offer free trials but require a subscription to access multiple languages and full features. Customer Research  First, interview your customers and…

The value of this research is to first understand your audience and what they need. By using the same words they search for in search engines within the content of your website, you increase your relevance, which increases your visibility in the search results. Reflecting the same words, concepts, and ideas as the searchers on your…

What fascinates me about SEO is the study of keywords and how people describe their intent. Having a background in journalism, sales, and marketing, I was amazed to see this kind of information available. I have run surveys, focus groups, opinion polls, and user testing, which all provided good information, but they each have their…

Search engine optimization (SEO) is the practice of optimizing the code and content of a website to be more accessible to search engines and more relevant to searchers. By creating and developing content that is more relevant to searchers, search engines rank a website higher in the search results. This increases a web page’s visibility…