Category: 2. Data

With the ubiquity of Internet access, mobile devices, and wearables, there has been the unleashing of a torrent of data. Every second, Google processes over 40,000 searches or 3.5 billion a day. On a minute-by-minute basis, Snapchat users share 527,760 photos, and YouTube users watch more than 4.1 million videos. Then there are the old-fashioned systems,…

There are four ways to organize data. First, there is structured data, which is usually stored in a relational database or spreadsheet. Some examples include the following: For the most part, structured data is easier to work with. This data often comes from CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) systems—and usually has lower volumes. It also tends…

It’s good to have an understanding of the jargon of data. First of all, a bit (which is short for “binary digit”) is the smallest form of data in a computer. Think of it as the atom. A bit can either be 0 or 1, which is binary. It is also generally used to measure…

tunities for email campaigns. In one case, Pinterest sent one that said: You’re getting married! And because we love wedding planning—especially all the lovely stationery—we invite you to browse our best boards curated by graphic designers, photographers and fellow brides-to-be, all Pinners with a keen eye and marriage on the mind.2 The problem: Plenty of…