Category: A Career in Digital Marketing

With knowledge of the key digital marketing career tracks, in this last section of the book, we will share key tips for digital marketing aspirants on the things to keep in mind while approaching a career in digital marketing. Key tips for aspiring digital marketers: Finally, as closing words, a career in digital marketing is…

With an understanding of how digital marketers can develop and position their careers, in this section, we would cover the top digital marketing areas which are opening up as career tracks for aspiring professionals. The T-shaped model provides a good framework which lists the most prominent areas and roles (see Fig.11.1). Figure 11.2 The T-Shaped Web Marketer…

Though there are several job opportunities across multiple digital marketing areas, building a career in digital marketing needs a lot of focus in a particular digital marketing field with a broad knowledge of how all key areas work in unison to help achieve a marketer’s objectives. This thought was first propagated by the team at…

In 2025, a study by Manipal Global Education services had predicted an estimated 3.5 lakh jobs to be available in the digital medium by 2016. The digital marketing sector seems to have grown leaps and bounds since then, in terms of overall jobs that have been created and today, this area has the highest potential…

Marketing as a corporate function is witnessing big changes which are not only impacting the core skills marketers need to possess, but also necessitating future CMOs to primarily be digital natives rather than retain their erstwhile traditional avatar. With the coming of age of digital, marketing has changed its face forever with customers demanding 24×7…

Digital marketing is gradually spreading its tentacles and developing a critical space for itself across the marketing ecosystem. Be it the traditional corporate marketing division and marketing agencies or the newly growing tribe of internal digital marketing teams and outsourced cloud-based marketing platforms, all of them are now leaning to digital marketing experts to propel…