Category: Digital Marketing Campaign Management

It is a collective definition of services that are currently being offered and those which need development. There is a digital board which takes responsibility for overlooking the coordination of actions (scope, budgets, and roadmaps) across various business units. Figure 9.5 shows the three phases of a DSU implementation plan which involve: (a) Setting organizational principles, (b)…

In the previous chapters, we understood how digital marketing and campaigns are implemented. For any company to successfully execute its campaigns and get fully operational on multiple digital platforms, it first has to manage the delivery part of its online services (also known as e-services), which is what we will focus in this section. E-services…

Payments through social media platforms in the form of social coupons are rising. There are multiple applications which have come up and are utilizing the power of mobile, peer-to-peer, and other online purchase mechanisms to drive payments across social media platforms. Paypal’s Venmo is one of the leaders in this area which is encouraging banks…

P2P payments as a terminology is generally used for two kinds of payments:

According to Juniper Research, annual retail payments on mobile handsets and tablets are expected to reach $ 707 billion by 2018. This shows the future importance and entrenchment of mobile payments. Mobile payment models include:

In the last section, we understood about electronic payment systems, their key types and comparison among each of them, along with an understanding of major types of electronic payment and settlement systems in India. In this section, we shall look at the emerging forms of payments which are coming to play globally due to the digital…

Electronic payment systems as a field of study have become important with the recent rise in e-commerce activities taking place on the internet to help conduct faster, secure, and large-scale payments successfully. An electronic payment system, by definition, is a mode of payment that facilitates acceptance of electronic payment primarily for commercial transactions over the…

In the previous part, we studied key digital revenue generation models and how customer loyalty management is advancing to Loyalty 3.0. We then looked at the rise of relationship marketing through the stages of customer Loyalty Ladder and how we can continuously engage with customers through the DRIP model and advocate marketing. In this second…

With an understanding of the ladder of customer loyalty, in this last section on digital revenue management, we would take a deeper look into who the advocates are and how loyal customers can be turned to brand advocates whose interactions can lead to new revenues through positive word-of-mouth and proactive reach-out to communities they are…

With an understanding of how loyalty management as a function is shifting in the digital era, in this section, we shall look at the emergence of relationship marketing and how firms need to convert loyalists into advocates to further their cause of increased revenues and customer satisfaction. Relationship marketing as a concept was shared by…