{"id":5152,"date":"2024-10-13T17:48:38","date_gmt":"2024-10-13T17:48:38","guid":{"rendered":"https:\/\/workhouse.sweetdishy.com\/?p=5152"},"modified":"2024-10-13T17:48:38","modified_gmt":"2024-10-13T17:48:38","slug":"lead-generation-process","status":"publish","type":"post","link":"https:\/\/workhouse.sweetdishy.com\/index.php\/2024\/10\/13\/lead-generation-process\/","title":{"rendered":"Lead Generation Process"},"content":{"rendered":"\n

The lead generation process (according to \u2018The Definitive Guide to Lead Generation by Marketo\u2019) involves:<\/p>\n\n\n\n

    \n
  1. Agreeing on a clear definition of the lead:<\/strong> Sales and marketing teams need to discuss the elements that actually define a target as a lead.<\/li>\n\n\n\n
  2. Defining a mechanism to gather leads from all marketing channels:<\/strong> Firms need to develop a mechanism to be able to gather and create a view of all their leads across multiple online and offline channels.<\/li>\n\n\n\n
  3. Classifying leads for better targeting:<\/strong> Firms should classify their leads list based on demographics, budget, authority, need, time, and other such parameters.<\/li>\n\n\n\n
  4. Identifying gradation of importance and developing a list of \u2018quality leads\u2019:<\/strong> Each company, depending on its business and nature of lead-generation process, should define a \u2018quality lead\u2019 for their business which they should nurture.<\/li>\n\n\n\n
  5. Developing Service Level Agreements (SLAs) between sales and marketing:<\/strong> Once leads are in place and have been shared with the sales teams, SLAs should be developed between marketing and sales to ensure that sales follow through the leads in a diligent manner.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    The lead generation process (according to \u2018The Definitive Guide to Lead Generation by Marketo\u2019) involves:<\/p>\n","protected":false},"author":1,"featured_media":5008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[593],"tags":[],"class_list":["post-5152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-operations-set-up"],"jetpack_featured_media_url":"https:\/\/workhouse.sweetdishy.com\/wp-content\/uploads\/2024\/10\/operation.png","_links":{"self":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/comments?post=5152"}],"version-history":[{"count":1,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5152\/revisions"}],"predecessor-version":[{"id":5153,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5152\/revisions\/5153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/media\/5008"}],"wp:attachment":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/media?parent=5152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/categories?post=5152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/tags?post=5152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}