{"id":5288,"date":"2024-10-13T19:31:45","date_gmt":"2024-10-13T19:31:45","guid":{"rendered":"https:\/\/workhouse.sweetdishy.com\/?p=5288"},"modified":"2024-10-13T19:31:45","modified_gmt":"2024-10-13T19:31:45","slug":"content-marketing-context","status":"publish","type":"post","link":"https:\/\/workhouse.sweetdishy.com\/index.php\/2024\/10\/13\/content-marketing-context\/","title":{"rendered":"Content Marketing Context"},"content":{"rendered":"\n<p>When I started teaching content marketing in 2012, I&#8217;d began my online courses and in\u2010person classes by answering these questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"c05-list-0001\">\n<li>What is content marketing?<\/li>\n\n\n\n<li>What are the benefits of content marketing?<\/li>\n\n\n\n<li>How does content marketing relate to search engine optimization (SEO) and social media?<\/li>\n\n\n\n<li>How is content marketing different from SEO and social media?<\/li>\n<\/ul>\n\n\n\n<p>By the end of this chapter, you will have learned the answers to these questions, plus the answers to 20 more:<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"c05-list-0002\">\n<li>What is the concept of content value?<\/li>\n\n\n\n<li>What is the concept of content relevancy?<\/li>\n\n\n\n<li>What is the concept of content engagement?<\/li>\n\n\n\n<li>What is the concept of content shareability?<\/li>\n\n\n\n<li>Why is video content important?<\/li>\n\n\n\n<li>How should content marketing be structured?<\/li>\n\n\n\n<li>Should you increase time spent talking with your customers?<\/li>\n\n\n\n<li>Should you revisit your customer\/buyer personas?<\/li>\n\n\n\n<li>Should you reexamine the customer journey?<\/li>\n\n\n\n<li>What is a content marketing matrix and do you need one?<\/li>\n\n\n\n<li>Should you change your targeting\/messaging strategy?<\/li>\n\n\n\n<li>Should you change your content distribution\/promotion strategy?<\/li>\n\n\n\n<li>Should you adjust your editorial calendar?<\/li>\n\n\n\n<li>Should you put more resources into social media?<\/li>\n\n\n\n<li>Should you change your website?<\/li>\n\n\n\n<li>Should you change your products\/services?<\/li>\n\n\n\n<li>What is a product\u2010led content strategy?<\/li>\n\n\n\n<li>What are the benefits of product\u2010led video content?<\/li>\n\n\n\n<li>Should you adjust your key performance indicators (KPIs)?<\/li>\n\n\n\n<li>Should you change your content marketing metrics?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When I started teaching content marketing in 2012, I&#8217;d began my online courses and in\u2010person classes by answering these questions: By the end of this chapter, you will have learned the answers to these questions, plus the answers to 20 more:<\/p>\n","protected":false},"author":1,"featured_media":5014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[600],"tags":[],"class_list":["post-5288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"jetpack_featured_media_url":"https:\/\/workhouse.sweetdishy.com\/wp-content\/uploads\/2024\/10\/download-4.jpeg","_links":{"self":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/comments?post=5288"}],"version-history":[{"count":1,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5288\/revisions"}],"predecessor-version":[{"id":5289,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5288\/revisions\/5289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/media\/5014"}],"wp:attachment":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/media?parent=5288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/categories?post=5288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/tags?post=5288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}