{"id":5290,"date":"2024-10-13T19:32:34","date_gmt":"2024-10-13T19:32:34","guid":{"rendered":"https:\/\/workhouse.sweetdishy.com\/?p=5290"},"modified":"2024-10-13T19:32:35","modified_gmt":"2024-10-13T19:32:35","slug":"what-is-content-marketing","status":"publish","type":"post","link":"https:\/\/workhouse.sweetdishy.com\/index.php\/2024\/10\/13\/what-is-content-marketing\/","title":{"rendered":"What Is Content Marketing?"},"content":{"rendered":"\n<p id=\"c05-para-0008\">According to the Content Marketing Institute (CMI), which was founded in 2011, \u201cContent marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience\u2014and, ultimately, to drive profitable customer action.\u201d<\/p>\n\n\n\n<p id=\"c05-para-0009\">More than a decade later, this is still the best definition of content marketing that I&#8217;ve seen.<\/p>\n\n\n\n<p id=\"c05-para-0010\">Note that \u201cvaluable, relevant, and consistent content\u201d is being used like a magnet to attract and retain \u201ca clearly defined audience.\u201d But it also needs to be used like a screen that filters out disinterested or unqualified people \u201cto drive profitable customer action.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the Content Marketing Institute (CMI), which was founded in 2011, \u201cContent marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience\u2014and, ultimately, to drive profitable customer action.\u201d More than a decade later, this is still the best definition of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[600],"tags":[],"class_list":["post-5290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"jetpack_featured_media_url":"https:\/\/workhouse.sweetdishy.com\/wp-content\/uploads\/2024\/10\/download-4.jpeg","_links":{"self":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/comments?post=5290"}],"version-history":[{"count":1,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5290\/revisions"}],"predecessor-version":[{"id":5291,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5290\/revisions\/5291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/media\/5014"}],"wp:attachment":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/media?parent=5290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/categories?post=5290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/tags?post=5290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}