One of the concepts that you’ll need to understand is \u201ccontent value.\u201d In other words, what makes content valuable for a clearly defined audience?<\/p>\n\n\n\n
Cassandra Naji, the Director of Learning & Development at Animalz, provides a clear explanation of this concept in a post entitled, \u201cThe Content Value Curve,\u201d which was published on the content marketing agency’s blog on Oct. 11, 2021.<\/p>\n\n\n\n
She said, \u201cContent adds value to the reader by enabling that reader to do something or to think something; it can add tactical value (do something) or strategic value (think something).\u201d<\/p>\n\n\n\n
Naji added, \u201cGenerally, the more strategic value a piece of content adds, the less likely it is to add tactical value, and vice versa.\u201d Why? Because tactical and strategic content offer significantly different value to radically different audiences.<\/p>\n\n\n\n
She explained, \u201cTactical content is situationally relevant. This kind of content is helpful for one person trying to solve a particular problem, but it isn’t very interesting to anyone who doesn’t have that particular problem.\u201d She added, \u201cTactical content reaches tactical readers or folks lower down the marketing food chain.\u201d<\/p>\n\n\n\n
Naji continued, \u201cContent adds strategic value when it equips the reader with a new conceptual framework, a new first principle, or a new perspective.\u201d She added, \u201cStrategic readers\u2014executives and decision\u2010makers\u2014need frameworks and first principles, not instructions on how to do their job.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
One of the concepts that you’ll need to understand is \u201ccontent value.\u201d In other words, what makes content valuable for a clearly defined audience? Cassandra Naji, the Director of Learning & Development at Animalz, provides a clear explanation of this concept in a post entitled, \u201cThe Content Value Curve,\u201d which was published on the content […]<\/p>\n","protected":false},"author":1,"featured_media":5014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[600],"tags":[],"class_list":["post-5300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"jetpack_featured_media_url":"https:\/\/workhouse.sweetdishy.com\/wp-content\/uploads\/2024\/10\/download-4.jpeg","_links":{"self":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/comments?post=5300"}],"version-history":[{"count":1,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5300\/revisions"}],"predecessor-version":[{"id":5301,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5300\/revisions\/5301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/media\/5014"}],"wp:attachment":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/media?parent=5300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/categories?post=5300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/tags?post=5300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}