{"id":5310,"date":"2024-10-13T19:42:21","date_gmt":"2024-10-13T19:42:21","guid":{"rendered":"https:\/\/workhouse.sweetdishy.com\/?p=5310"},"modified":"2024-10-13T19:42:21","modified_gmt":"2024-10-13T19:42:21","slug":"organizational-structure","status":"publish","type":"post","link":"https:\/\/workhouse.sweetdishy.com\/index.php\/2024\/10\/13\/organizational-structure\/","title":{"rendered":"Organizational Structure"},"content":{"rendered":"\n

Although content marketing has evolved significantly over the past decade, our ideas of organizational structure have mutated rapidly since March 11, 2020, when working remotely taught all of us that \u201cwork is what you do, not where you do it.\u201d<\/p>\n\n\n\n

In the \u201cblended working future,\u201d we’ll still need systems that outline how certain activities are directed in order to achieve the goals of our organization. But they can vary a lot.<\/p>\n\n\n\n

For example, small organizations (1\u201399 employees) often have just one person serving the entire organization’s content marketing needs. On the other hand, medium\u2010size organizations (100\u2013999 employees) generally have small content marketing teams in the two\u2010 to five\u2010employee range.<\/p>\n\n\n\n

Even large organizations (1,000+ employees), which are the most likely to have both centralized groups and individual teams working throughout the organization, rarely have more than 6\u201310 employees managing content marketing.<\/p>\n\n\n\n

So, how does all the work get done?<\/p>\n\n\n\n

The latest data from CMI and MarketingProfs suggests that many companies are both outsourcing content marketing work and asking internal staff with other responsibilities to take on more. However, those who have dedicated internal content marketing resources tend to be more successful with content marketing.<\/p>\n\n\n\n

Why? Because companies often outsource content creation to content mills<\/em> (or content farms) that employ large numbers of freelance writers to generate a large amount of textual web content that was specifically designed to satisfy what they thought were Google’s ranking algorithms or signals.<\/p>\n\n\n\n

Ethical (white hat) SEOs have known since May 6, 2011, when Google provided more guidance on the \u201cPanda\u201d algorithm change, that Google’s algorithms are aimed at helping people find \u201chigh\u2010quality\u201d pages and articles by reducing the rankings of \u201clow\u2010quality\u201d content.<\/p>\n\n\n\n

Unfortunately, many of the least successful content marketers didn’t get the memo. There’s nothing intrinsically wrong with outsourcing content creation. But you need to vet providers as carefully as you need to vet influencers.<\/p>\n\n\n\n

The current challenges of outsourcing content marketing include finding partners with the following qualities:<\/p>\n\n\n\n