{"id":5441,"date":"2024-10-14T18:29:02","date_gmt":"2024-10-14T18:29:02","guid":{"rendered":"https:\/\/workhouse.sweetdishy.com\/?p=5441"},"modified":"2024-10-14T18:29:02","modified_gmt":"2024-10-14T18:29:02","slug":"filling-out-what-youre-about","status":"publish","type":"post","link":"https:\/\/workhouse.sweetdishy.com\/index.php\/2024\/10\/14\/filling-out-what-youre-about\/","title":{"rendered":"Filling Out What You\u2019re About"},"content":{"rendered":"\n<p id=\"c29-para-0053\">Your About section, the spot where you share a brief story or description about your brand, is essentially your business profile. You should be able to tell people what your brand is about while not overwhelming them with details. It\u2019s located on the bottom left of your page, and you can edit it directly by clicking the Edit link in the box, or by clicking the Edit Page Info link in the left sidebar.<\/p>\n\n\n\n<p id=\"c29-para-0054\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/learning.oreilly.com\/api\/v2\/epubs\/urn:orm:book:9781119931959\/files\/images\/tip.png\" alt=\"Tip\" width=\"60\" height=\"78\">&nbsp;Your Facebook page is a vehicle in which to drive traffic to your website or sales page. Keep your profile information brief but intriguing so that readers seek out more information from your home page.<\/p>\n\n\n\n<p id=\"c29-para-0055\">Here are some important details to include in your brand\u2019s business profile:<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"c29-list-0013\">\n<li>A brief explanation of what your company does and perhaps your mission statement. This information shouldn\u2019t be a sales pitch; focus more on what you believe and what your brand can offer the community.<\/li>\n\n\n\n<li>A link to your blog or website or both.<\/li>\n\n\n\n<li>Links to other social media profiles \u2014 for example, Twitter and LinkedIn.<\/li>\n\n\n\n<li>A physical address, if you have one, or be sure to click the radio button that says \u201cMy page doesn\u2019t have a location\u201d underneath the address section.<\/li>\n\n\n\n<li>Hours of operation.<\/li>\n\n\n\n<li>Contact information.<\/li>\n<\/ul>\n\n\n\n<p id=\"c29-para-0056\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/learning.oreilly.com\/api\/v2\/epubs\/urn:orm:book:9781119931959\/files\/images\/tip.png\" alt=\"Tip\" width=\"60\" height=\"78\">&nbsp;The purpose of your brand\u2019s Facebook page is to engage with your community and share your brand\u2019s story. Therefore, don\u2019t make the About section of your profile a long, historical manifesto. Instead, keep it brief so that you don\u2019t lose page visitors before they get to a link where they can learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your About section, the spot where you share a brief story or description about your brand, is essentially your business profile. You should be able to tell people what your brand is about while not overwhelming them with details. It\u2019s located on the bottom left of your page, and you can edit it directly by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[601],"tags":[],"class_list":["post-5441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-marketing"],"jetpack_featured_media_url":"https:\/\/workhouse.sweetdishy.com\/wp-content\/uploads\/2024\/10\/download-5.jpeg","_links":{"self":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/comments?post=5441"}],"version-history":[{"count":1,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5441\/revisions"}],"predecessor-version":[{"id":5442,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5441\/revisions\/5442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/media\/5015"}],"wp:attachment":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/media?parent=5441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/categories?post=5441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/tags?post=5441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}