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Be sure to follow the rules of social media etiquette and avoid dropping links on another brand\u2019s page unless you\u2019re invited to do so. The last thing you want is to have a reputation as a spammer. Also, if Facebook feels you\u2019ve been spammy, you could lose your account.<\/p>\n\n\n\n
Creating Facebook Events<\/h2>\n\n\n\n
The power of community is a wonderful thing. A tight-knit community will rally around the brand for all occasions. They\u2019ll comment on blog posts and social networking updates, respond to promotions and discounts, and attend events. In fact, a good way to gauge community interest is to create an event.<\/p>\n\n\n\n
What is an event? Events include the following:<\/p>\n\n\n\n
- \n
- Sale<\/li>\n\n\n\n
- Party<\/li>\n\n\n\n
- Tweetup (a real-world meet-up organized on Twitter)<\/li>\n\n\n\n
- Conference<\/li>\n<\/ul>\n\n\n\n
Events can also be online affairs, such as the following:<\/p>\n\n\n\n
- \n
- Webinar<\/li>\n\n\n\n
- Contest<\/li>\n\n\n\n
- Twitter chat<\/li>\n<\/ul>\n\n\n\n
When you create an event using Facebook, you have the opportunity to invite everyone who likes your brand\u2019s page to attend.<\/p>\n\n\n\n
Creating events doesn\u2019t take much time at all, and they\u2019re simple to set up. Just follow these steps:<\/p>\n\n\n\n
- \n
- Click the Event button (under the text box where you post content).<\/strong>A pop-up screen appears.<\/li>\n\n\n\n
- In the box that appears, enter all the details of your event.<\/strong>You might enter the event name, date, time, and location, and a few words about the event. As you enter information, you\u2019ll see a preview of your event post on the right side.<\/li>\n\n\n\n
- After you\u2019re finished, click the blue Next button.<\/strong>You\u2019re prompted to enter the physical location of the event and click Next.<\/li>\n\n\n\n
- Upload a cover photo for the event, any ticket or registration information, and click Create Event.<\/strong>Make sure the image is representative of the event. In other words, if you\u2019re having a cupcake showdown, don\u2019t upload a picture of your puppy!<\/li>\n\n\n\n
- Navigate back to your page\u2019s news feed and click the Events tab in the menu bar.<\/strong>You\u2019ll see all scheduled events listed at the bottom of the page, as you can see in\u00a0Figure 1-9.<\/li>\n\n\n\n
- Click the Share Events button on the right side of the event\u2019s listing.<\/strong>A pop-up box appears in which you can enter a message and choose where to share the event (Figure 1-10).<\/li>\n\n\n\n
- Click the blue Post button to share your event.<\/strong><\/li>\n<\/ol>\n\n\n\n
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FIGURE 1-9:<\/a><\/strong> All your events will be listed here.<\/figcaption><\/figure>\n\n\n\n Don\u2019t use events as invitations to spam. If you post about the event a couple of times a day to your news feed to drive traffic and sales, you\u2019re going to lose your community and possibly your Facebook account.<\/p>\n\n\n\n![\"Snapshot](\"https:\/\/learning.oreilly.com\/api\/v2\/epubs\/urn:orm:book:9781119931959\/files\/images\/9781119931959-fg070110.png\")
<\/figure>\n","protected":false},"excerpt":{"rendered":"One step you shouldn\u2019t overlook in your Facebook marketing campaign is to like other brands, even competing brands. Many people are afraid to like competitors because they feel they\u2019ll lose community to someone else. This fear isn\u2019t founded at all. People who like brands on Facebook like many different brands, even if some are similar. […]<\/p>\n","protected":false},"author":1,"featured_media":5015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[601],"tags":[],"class_list":["post-5447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-marketing"],"jetpack_featured_media_url":"https:\/\/workhouse.sweetdishy.com\/wp-content\/uploads\/2024\/10\/download-5.jpeg","_links":{"self":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/comments?post=5447"}],"version-history":[{"count":1,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5447\/revisions"}],"predecessor-version":[{"id":5448,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/posts\/5447\/revisions\/5448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/media\/5015"}],"wp:attachment":[{"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/media?parent=5447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/categories?post=5447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/workhouse.sweetdishy.com\/index.php\/wp-json\/wp\/v2\/tags?post=5447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- In the box that appears, enter all the details of your event.<\/strong>You might enter the event name, date, time, and location, and a few words about the event. As you enter information, you\u2019ll see a preview of your event post on the right side.<\/li>\n\n\n\n
- Click the Event button (under the text box where you post content).<\/strong>A pop-up screen appears.<\/li>\n\n\n\n