Common Denominator Practices

So let’s bring it all together to look at the common denominator and practices that cover some of these regulations and are best practices for marketing.

• First, ensure prior explicit and verifiable permission from the recipient to receive your emails. This is an opt‐in. Double opt‐in is the minimum.
• Ensure a clear and accurate sender identity and use an accurate subject line.
• Provide clear and easy opt‐out instructions and a physical postal address and required company details.
• Use a valid return and reply‐to address.
• Test and ensure systems are in place to handle unsubscribes, replies, or any subscriber requests promptly.
• But most importantly, provide wanted, expected, relevant, and delightful messages to each recipient.

And that last one is a good guideline for marketing overall.Copycopy

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