Category: Email Marketing

So let’s bring it all together to look at the common denominator and practices that cover some of these regulations and are best practices for marketing. And that last one is a good guideline for marketing overall.Copycopy CopyHighlighthighlightAdd NotenoteGet Linklink Get Link

This section covers issues involving regulations. Even though they aren’t always fun to follow and keep track of, they are important to the success of your email marketing campaigns. How the History of Email and Spam Affects Your Campaigns Today Some will roll their eyes in contempt of studying the history of email marketing. Do…

Emails that are wanted get opened and read, and emails that are opened and read tend to get delivered to inboxes. So, it makes sense to invest in the most persuasive, delightful content to entice your recipients to anticipate your messages. Whether your messages are long or concise, persuasive or passive, plain text or graphic art pieces is up…

Keeping your company’s email list accurate and up to date is a continual commitment. It takes some work. The following sections discuss the main steps in getting the most out of your curated email list. Avoid Auto‐Subscribe Every subscriber on your list should remember asking to be on your list. When you capture an email address in…

Your email address list is your precious crucible, to be kept in a velvet‐lined case, locked in a secure vault, behind the best security with lasers and private armies to defend it. Too far? Okay, then know this: the best email address lists are grown organically, from infancy to maturity, and are maintained with love…

It’s important to set goals that can be measured. So you, as a digital marketer, must understand what is measurable and enable reports that use measurable metrics to show whether a campaign is reaching its goals or falling short. The most popular email metrics tend to be engagement metrics. Engagement metrics include email opens, clicks, and other intentional interactions…

What gets measured gets done, and your email marketing strategy must have a measurable goal, established early in the planning phase to guide your tactics. The professional email marketer will interview internal stakeholders and management to establish campaign goals and measurement systems. Even better to include interviews with some prospects and customers to derive what’s…

For those who have practiced digital marketing for more than a decade or two, certain practices tend to remain evergreen while some details change. For example, for SEO, we teach that the relevance and accessibility of our content tends to win over the latest tips and tricks to influence search engines. There are similar guidelines…